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FOR COMPANIES USING DESIGN AS A STRATEGY, NOT DECORATION.
01

UX
Design

Focus

  • better user guidance & higher conversion
  • clear product logic instead of complexity
  • validated UX instead of gut feeling

Great if you:

  • are building a product that needs to become simpler, clearer, and more intuitive
  • are building an MVP, SaaS, or digital product
  • want to understand users better & faster

STRATEGY | UX RESEARCH | UI DESIGN & PROTOTYPING | USABILITY & TESTING

02

Graphic
Design

Focus

  • clear brand identity instead of decoration
  • recognition across all channels
  • strategy driven visual communication

Great if you:

  • want to refine your branding or build it from scratch
  • want to look more professional and consistent
  • want to gain visibility online & offline

BRANDING | VISUAL SYSTEMS | PRINT & DIGITAL

WHY & HOW

Form follows relevance.
Relevanz &
Strategie.

01

I ask uncomfortable questions
So that in the end, we create something that truly lasts.

02

Single Source
I combine versatile services into holistic, coherent solutions. Efficient from the initial idea to the final execution. Flexible, focused, and connected with strong partners in marketing, software development, and beyond. Bringing together the best skills in the pack for every project.

03

Human centered design
Design and strategy only succeed when they meet real human needs, that's when magic happens.
kick starter

Startup-Kit

For founders looking to gain visibility fast.

focus vector

Consulting-Kit

For concepts and strategic projects requiring direction and precision.

Growth Zone

SMB Kit

For companies that need clear design and strong branding.

Design to go

Creative-Kit

For anyone needing creative support on demand when capacity or expertise is tight.

own your story

Identity-Kit

For personalities who want to leave a lasting impression.

On the right track or still lost in the woods? Doesn't matter!
Let's fox it out!
Wer

I’m Fiona Sartori (aka fifi), Experience Crafter, strategist, and doer.

Much like ski touring, great design is all about finding the right line: clear, intentional, and stripped of unnecessary weight.

Rooted in psycology and industrial design and forged through years of navigating high-stakes MedTech environments and fast-paced startups, I bridge the gap between physical hardware, digital interfaces, and brand strategy.

Honest, functional, and sharp.

‍I believe in long-term partnerships, honest feedback, and design that takes responsibility.

Logo der Lucerne Regatta mit Jahreszahl 1903.
Logo mit dem Schriftzug GRISPSTER in groĂźen, eckigen weiĂźen Buchstaben auf schwarzem Hintergrund.
Logo von Holzfisch Holzanufaktur und Energie mit weiĂźen Buchstaben auf schwarzem Hintergrund.
Logo mit dem Schriftzug lamuntagnarda Massage Coaching in weiĂźer Schrift auf transparentem Hintergrund.
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The beginning of your story.

Let's get started!
hm?

Clear-as-day Zone

fifi Design GmbH

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